Hues of Ivory
Jewelry & Accessories Brand Identity
Project Overview
Hues of Ivory is a modern jewelry brand rooted in elegance, minimalism, and femininity. Their pieces are designed to feel timeless, yet distinct—just like the women who wear them.
The goal for this branding project was to build an identity that reflects sophistication without being overly ornate. A clean, editorial look that would feel at home across high-end packaging, online stores, and luxury product tags.
My Process
1. Discovery
I worked closely with the founder to define the brand’s tone: soft yet confident, modern but grounded. We focused on keywords like minimal, elegant, and elevated as the foundation for all design decisions.
2. Visual Exploration
I explored a range of type-driven layouts, experimenting with how letterforms could evoke softness, balance, and sharpness—all at once. The monogram evolved through several geometric variations, inspired by gemstones and symmetry.
3. Final Identity
The final system includes a custom primary logo and a monogram. Each element is designed to be modular—so the brand can scale effortlessly across packaging, digital platforms, and print.
Monogram
The diamond-shaped monogram acts as a compact signature—ideal for use on jewelry boxes.
Colour Direction
#14544C
A bold, moody green that feels grounded and graceful—like velvet in a candlelit room.
#DDCC9F
A rich gold that's the epitome of luxury. Simply timeless and shines in any setting.
#84947C
A subtle sage that brings balance and calm—a quiet strength that softens the entire palette.
Outcome
This project brought together thoughtful design, minimalist typographic monogram, and a clear brand direction that reflects exactly who Hues of Ivory is. The final logo and monogram offer a flexible, elegant identity that works beautifully across both digital and physical touchpoints.