About the brand
Lnin arrives on the fashion scene with a clear message: style can be effortless and comfortable. They specialize in cotton linen fabrics, designing clothes that are as practical as they are stylish. They are looking for a brand identity that follows minimalist approach.
Sketches and Process
Designing Lnin’s logo involved a series of sketches and iterations, which helped in getting a better understanding of the brand’s vision and the preferences of their audience. The accuracy of my process is supported by the mood board and preliminary research I carry out. Here is a glimpse into some of my sketching process.
Logo Concepts
Concept #1
Concept #2
Concept #1 was chosen and finalized, and is used in their branding and across their social media platforms.
Print and Clothing Tags
