Social Media Integration
Brand Identity for Soapy
About the brand
Soapy is all about bringing natural, hand-crafted skin care products to people who care about what they put on their skin. As they were gearing up to launch their brand, they realized they needed a brand identity that felt as calm and smooth as their products make their customers feel. They wanted everything from their logo to their social media presence to reflect this.
Logo
Monogram
Branding Strategy
Social Media
Challenge
The skin care world is very crowded in today's world. Soapy needed to stand out, not just be another stall in the market. They needed a brand identity that whispered calm and nature - something to make people stop and say, "This, this is what my skin has been craving."
Approach
I began by understanding who Soapy wanted to reach and what those people look for in their skin care routines. With this knowledge, I crafted a brand strategy that speaks directly to them, using modern design trends. A unique logo and monogram were the first steps.
Logo
Monogram
Colour Palette
Forest Shadow
Soft Linen
Earth Bark
Roasted Bean
Misty Grey
Colour Representations
#33342a
A deep green that echoes the quiet corners of a dense forest, grounding the brand in nature's own palette.
#cfc5b1
This light, neutral beige brings a sense of calm and cleanliness, reminiscent of fresh, airy linens.
#463e2a
A rich brown that draws inspiration from the sturdy trees and earth, symbolizing the brand's robust and natural foundations.
#331600
A dark, intense brown, evoking the warmth and depth of roasted coffee beans, adding a comforting depth to the palette.
#72686d
A muted grey with hints of blue, capturing the serene and soothing moments of a misty morning.
Packaging
The skin care world is very crowded in today's world. Soapy needed to stand out, not just be another stall in the market. They needed a brand identity that whispered calm and nature - something to make people stop and say, "This, this is what my skin has been craving."
Business Card
The design balances the natural hues of earth and foliage with a clean, creamy background, capturing the brand’s dedication to organic ingredients and simplicity. It’s a professional and memorable introduction to a brand that values purity and well-being.
Mockup
The Soapy packaging design is envisioned as a reflection of the brand's commitment to nature. Imagine the logo set against a lush green background, symbolizing a connection to the earth and the brand's all-natural promise.